Can a brand save the climate?
Branding just may be the tool we need to save the climate and create a thriving career.
Topic
Differentiation
A collection of 11 issues
Does the Internet have something in common with New York City?
Be findable. Be remarkable. How can you build an enduring brand like Katz's Delicatessen today?
Making Money and Building Your Brand: You are what you say and how you carry yourself as THEY see it.
Making money online is simple: you have to start. Yet most don't. This and building your brand in the 72nd issue of Own The Cow.
Slip, slidin' away...
During a volatile economy and runaway inflation, get back to your fundamentals down and be creative (yes, even you can be creative.)
Dust bunnies and other things you don't see.
Is your secret sauce hiding in plain sight?
When you buy a house you get an inspection to make sure there are no costly surprises. Yet lurking within the walls of a house can be things that go undetected. Things that bite you in the arse down the road that
Celebrating 100 years of the Job Interview
Thanks for the feedback on last week’s post. It meant the world to me. This week I give you the basic history of the J.O.B. to provide some context for how the concept of how we work is never stagnant.
How work became a job
We all
Do you know what you've got?
Oil companies make big bets on exploring potential oil reserves. When they find a reserve and it is on private land, they often offer the landowner a payment of $50,000 or so in order to access the land and drill for oil. To these landowners that is a healthy
What is your attention worth?
I missed shipping last week due to a snow and ice storm that knocked our power out for a chunk of the week. I'd started writing it the old fashioned way: on a yellow legal pad. Wondering at the time if the pad would shape the words differently?
How original are you?
Adam Grant is always a solid read. If you don't know his work, listen to this podcast. I just started re-reading his book Originals and a couple things stood out. One, that people who focus on achievement become less creative because they fear failure. And many icons including
A framework for becoming the future you.
This week I want give you a swift kick in the arse to do the work that matters
to you. The work that takes you to your vision. You've got one, right? If not,
brainstorm real fast. I'll wait.
Quick question before we continue: do you